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General Articles >> Direct Mail Strategy
Direct Mail & Postcard Marketing Strategies
Direct mail marketing strategies have been evolving for decades. Today, certain direct mail strategies have emerged as best practices, having been proven to work time and time again.
Targeting Inactive Customers With Postcards
Tips for getting a higher response rate and motivating inactive customers using direct mail, specifically postcards.
Direct Mail Advertising - 5 Best Practices
As with any other form of marketing, direct mail advertising has its own set of best practices you should follow. Here are five such practices you should consider.
Double Your Postcard Response With This Simple Trick
Without a doubt, one of the most efficient ways to do direct mail is with postcards. Here's a simple way to increase your response.
Editor's Pick — Direct Mail Savings
The key to running a successful direct mail marketing campaign is to make more than you spend. That's the first rule of marketing ROI, right? To help you control your direct mail spending, we recommend the special offer below.
Tip Sheet Postcards Keep On Selling
Postcards can play a major role in your permission-based email program. Their benefits justify obtaining both email and postal addresses.
How to Introduce a New Product Using B2B Direct Mail Lead Generation
How do you generate sales leads with B2B direct mail when your product is not only new but also changes the category? This article gives a real-life example of such a challenge, and what might be done to overcome it.
Planning Your Postcard Marketing Campaign
Before you create your postcard, do a little planning. Ask yourself: Why are you doing this card mailing? Do you want to get new clients? Or do you want to stay in touch with existing clients? Which begs another question: who's on your mailing list?
In B2B Direct Mail Lead Generation, Work Backwards
Before you write a single line of copy or design a
single element of your direct mail package, sit down
with the sales people who close the sales. Find out
when and how they get prospects to sign on the line
that is dotted.
Using the Internet to Test Your Direct Mail
I've discovered a really fantastic way to discover what works best in direct marketing, BEFORE doing traditional direct marketing. Use these internet tools to find what works best, then apply what you've learned.
After Your Postcard Mailing: Follow Up with Finesse
If you've just done a postcard mailing, don't just sit back and wait for your card recipients to call you. Start calling them.
Direct Mail Deadlines: How To Use Them Effectively
Giving your prospect a deadline for ordering, particularly when that deadline is a date and not simply a period of days, will outpull mailings with no deadline almost every time.
How To Use Cheap, Effective Postcards To Market Your Business, Organization, or Idea
Your marketing needs two advantages to succeed. It must get
attention and it needs to be cheap enough to fit your budget over
the long haul.
Direct Mail Marketing With Postcards: Got Stopping Power?
In order to maximize the return on your direct mail marketing investment, you need to crank up the stopping power of your postcards.
Reach Wealthy Prospects With Direct Mail Marketing And A Good List
Do you need to reach wealthy prospects using direct mail? Then work on your list. Who you mail to (your list) is the single most important thing that determines your success.
Should You Use Postcards Or Envelopes?
Which is really better for a mail order business, postcards or envelopes? There are countless theories on the issue. Who's right? Here are some rules of thumb.
Use Direct Mail to Capture Leads Online
Direct mail marketing and Internet marketing can both be effective on their own. But combine them, and you've got a marketing marriage that can really deliver results.
Create a Giant Postcard to Market Your Business
With eye-catching graphics on one side and your promotional copy on the back, a giant postcard will grab attention faster than an email, ad or sales letter.
Direct Mail PR: Introducing the Postcard Release
Ever thought of sending a press release in postcard format? Sure, it's unconventional. But it can also be effective, provided you follow a few "rules."
How To Boost Your Bottom Line With A Postcard Newsletter
Charles then followed up faithfully with his networking contacts using a profitable postcard newsletter system.
