Encyclopedia >> Marketing by Industry >> Lawyers

Lawyer Marketing / Attorney Marketing

The legal industry is one that adheres to tradition. As such, many attorney / lawyer marketing techniques have been used for decades without much modification. At the same time, some lawyers are waking up to the power of the Internet as a business-building tool, and have taken their marketing campaigns online.

Marketing for Law Firms & Lawyers

The most important concept within legal marketing is that people can find you when they need you. People only need lawyers at certain times in their lives. In these moments, they will reach for the phone book or go online to do a Google search for the kind of attorney they need. So the goal of an attorney marketing program is to be easy to find through those media.

Traditional Marketing in the Yellow Pages

For a long time, the Yellow Pages and other phone directories have been the primary marketing tool for most lawyers and law firms. In fact, if you look at the back cover of yours, there's about a 90% chance you'll see a lawyer's advertisement on there. Possibly the front cover as well.

Many attorneys rely on this single marketing strategy to bring them business. In some cities, that might be sufficient. But in larger cities with more lawyers and firms competing for business, a broader marketing mix is needed. This brings up the Internet.

Attorney Marketing Online

Lawyers all across the United States (and, presumably, all around the world) have discovered the value of using online marketing techniques for business-building purposes. As a result, attorney websites and blogs are popping up in large numbers online. Slowly but surely, lawyers and law firms are starting to embrace the Internet as an attorney marketing medium with great potential.

The reasons for this transition are somewhat obvious. Each day, more and more people use the Internet instead of the phone book to find legal professionals in their area. Thus, a lawyer marketing campaign that doesn't focus on a strong web presence will never reach its full potential. This trend will only continue in time.

You can learn more about the subject of online legal marketing at www.WebSmartLawyer.com