- Direct Mail Articles
- Direct Mail Basics
- Postcard Basics
- Direct Mail Copywriting
- Design Tips
- Direct Mail Strategy
- Direct Mail Fulfillment
- Mailing List Tips
- Direct Mail Offers
- Testing Direct Mail
- Direct Mail Resources
- Advice by Industry
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Direct Mail Articles
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Direct Mail Marketing Basics
Contains articles on the basic uses of direct mail marketing, best practices to be employed, tips for improving direct mail response rates, and more.
Postcard Marketing Basics
This section offer tips on marketing with direct mail postcards. You'll learn about the benefits of postcard marketing, how to choose a postcard printing company, how to maximize your response rates and much more.
Copywriting Tips
How do you create an audience statement? What are the best ways to write a direct mail headline? How do you convey the benefits? These are some of the direct mail writing tips you'll find in this section of the website.
Direct Mail Design
Whether your using direct mail letters or postcards, design is a critical ingredient. In this section, you'll learn about postcard design, general marketing design and more.
Direct Mail Marketing Strategy
How to increase your response rates, how to target inactive customers, how to plan a postcard marketing campaign, and much more.
Fulfillment
If you've ever had questions about the direct mail fulfillment process, this tutorial will answer them. It explains the many aspects of direct mail fulfillment -- copywriting, list creation, printing, variable data and more.
Direct Mail Lists
In this section, you'll learn about the all-important mailing list. How to create an in-house list, how to work with list brokers and more.
Direct Mail Offers
A direct mail piece without an offer is like a fishing line with no hook. In this section, you'll get some sound advice on boosting your response rates with a stronger offer.
Testing & Tracking
Direct marketing goes hand in hand with testing. The only way to improve your direct mail program is by testing different versions of your list, offer, creative, timing, etc. Here, we offer plenty of tips for testing your direct mail.
Direct Mail Resources
Obviously, we are not the only website with helpful information on direct mail and postcard marketing. So in this section, we've gathered some of our favorite direct mail resources from around the web.
Articles & Advice by Industry:
Small Business Direct Mail
Realtor Postcards
Auto Industry Direct Mail
Mortgage Postcards
